Cosmoprof North America will once again feature an area dedicated exclusively to fragrance — Discover Scent. This program allows niche fragrance brands the opportunity to discover new distribution channels — and get noticed by retail executives and salon and spa owners.

One ‘Discover Scent’ exhibitor is House of Potentia, a company that combines scent with psychology.

Potentia's first fragrance line, Cognitas, will be on display. It is a collection of five perfumes that “assist in the process of self-awareness,” the company says. Potentia has a mission to use olfactive techniques to “empower through self-knowledge.”